The e-lifestyle market in India, valued at US$ 130 billion 2023-24, is expected to reach US$ 210 billion by 2028-29, ...

In 2025, 59% of marketers plan to partner with more influencers compared to 2024 as consumers explore new social media platforms, per Sprout Social.

The influencer economy is undergoing a quiet reset. A once spend-heavy space dominated by marquee names, brands have started ...

Leaders in the Influencer marketing space share whether India is lagging in the adoption of virtual influencers compared to ...

As per a report by Money Control, the India’s Got Latent controversy fallout has created a ripple effect, affecting not only Ranveer's career but also the broader influencer community.

Marketing through influence has ... Brazil leads this change with 38.3 lakh Instagram influencers, making up 15.8% of the global share, followed closely by the United States at 37.8 lakhs (15.6%).

In 2025, there are many top influence marketing trends that are set to shape the landscape, offering fresh opportunities and ...

India’s Got Latent was set to transform ... cautious about their affiliations with controversial creators, influencer marketing finds itself at a pivotal juncture. Are we entering a period ...

According to Ormax Media, South movies contributed close to 50% (Telugu: 20%, Tamil:15%, Malayalam: 10%, Kannada: 3%) to the ...

IPL remains a prime advertising platform and influencer marketing is gaining traction among AC, cooler and fan brands looking ...