When To Invest In A Long-Term Influencer Partnership. If your goal is to create a brand ambassador or establish an authentic ...

Influencer marketing has gone from the fringes of the "Mommy Blogger" era of the early 2000s to one of the dominant platforms ...

Runway Influence, which specializes in luxury, fashion, automotive and high-end lifestyle branding, has announced a ...

Agentic Marketing Technologies (AMT), a startup developing an AI platform where influencers can connect with brands, has ...

There’s been a lot of hype about the potential of influencer marketing in B2B, not least from LinkedIn, Ogilvy and others.

CreatorDB presents a guide that breaks down the cost for influencer marketing, which covers Instagram, YouTube, and TikTok ...

Daisy is a new creator economy startup that rewards influencers with points for engaging with brand campaigns on social media.

Agencies conducting such checks skim through creators’ social media profiles on all platforms, employment history and ...

YAAP recently published an in-depth report that sheds light on the current state of influencer marketing. The report reveals ...

Many brands have suffered by partnering with the wrong influencers, risking audience alienation with inauthentic endorsements ...

Digital creators are evolving from mere brand endorsers to crucial advisors in narrative building and engagement strategies ...

VaynerMedia EMEA, based in London and Amsterdam, has appointed Esme Rice to lead its regional influencer marketing team, ...