Social media platforms play a critical role in influencer marketing. Regulatory bodies should require platforms like Instagram, YouTube, and Twitter to auto-flag non-disclosed paid promotions and ...

Based on the growing flurry of lawsuits against creators, it’s clear that many of them are dangerously unaware of the legal risks involved in influencer marketing.

Best practices for companies to comply with the Federal Trade Commission’s (FTC’s) guidance on social media influencer marketing and reduce the legal liability and reputational risks associated with ...

Influencer marketing continues to grow in popularity, with 59% of marketers reporting they plan to partner with more influencers this year compared to 2024. Only 37% plan on partnering with the same ...

Seasonality and Timing Costs tend to rise toward the end of the year when ad spending ... an influencer’s follower count, making it highly effective for viral marketing. Sponsored Video Cost ...

video ads, carousel ads, and influencer partnerships, which further blurred the lines between paid content and organic social media. The age of data and personalisation One of the most significant ...

Are you a print subscriber? Activate your account. By Garett Sloane - 45 min 36 sec ago By Parker Herren - 1 hour 5 min ago By Ad Age Studio 30 - 3 hours 3 min ago By Ad Age and Creativity Staff ...

In its evaluation, Emarketer describes influencer marketing spend as “revenues generated by U.S.-based creators from payments made by brands to promote products on social media and video ...

Brands should repurpose influencer content across multiple marketing channels, ensuring the investment delivers extended value. • Leverage Paid Amplification: For example, Meta Partnership Ads ...

TikTok's algorithm enables massive organic reach beyond an influencer's follower count, making it highly effective for viral marketing. Sponsored Video Cost Nano and micro-influencers charge $20–$500 ...