CreatorDB presents a guide that breaks down the cost for influencer marketing, which covers Instagram, YouTube, and TikTok ...

Best practices for companies to comply with the Federal Trade Commission’s (FTC’s) guidance on social media influencer marketing and reduce the legal liability and reputational risks associated with ...

Leaders from Creator and Gen3 Marketing discussed how UGC, AI and social platforms like Pinterest are reshaping creator ...

"This article examines the intersection between U.S. trademark law and influencer marketing, highlighting key legal ...

As we celebrate 30 years of online advertising, we look back at the key milestones, shifts in technology, and the impact it ...

When To Invest In A Long-Term Influencer Partnership. If your goal is to create a brand ambassador or establish an authentic ...

By Erika Wheless - 1 hour 58 min ago By Berkeley Bethune - 2 hours 33 min ago By Tim Nudd - 2 hours 35 min ago By Jack Neff - 2 hours 43 min ago 5 hours 43 min ago By Ad Age Staff - 9 months ago ...

According to a recent report by Emarketer, the US influencer marketing spending is set to surpass $10 billion in 2025 even ...

Executives speaking at South by Southwest (SXSW) over the weekend detailed how influencer marketing is expanding to impact everything from campaign casting decisions to experiments with new shoppable ...

The ASA has reprimanded PokerStars for an Instagram ad featuring influencers, deeming it 'socially irresponsible' for ...

Seasonality and Timing Costs tend to rise toward the end of the year when ad spending ... an influencer's follower count, making it highly effective for viral marketing. Sponsored Video Cost ...