Creator and influencer trends brand marketers need to know about right now
Welcome to Ad Age’s influencer marketing news roundup. Each week, we’ll be highlighting the latest developments at the ...
Influencer Marketing Is Busting Through The Walls Of Social Media
The next time you turn on that TV, walk by that out-of-home ad or flip through those Amazon product pages, take a look at the ...
New research cracks the code on selling power of TikTok video ads
Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the journal Marketing Science ...
Get your influencer content the attention it deserves with paid social
Why leave it to chance which eyes your UGC reaches? Erin Lavella of 160over90 explains why mixing organic and paid approaches ...
Why Is Unilever’s CEO Fernando Fernandez Investing In Influencers?
Unilever believes creator marketing will accelerate change in a competitive market. How will this increased investment ...
Marketing Dive3d
How cult brands like Crocs, Southwest see influencer marketing evolving
Executives at SXSW described how the channel can be more successful than traditional advertising in the quest to woo Gen Z consumers.
Social Media Influencer Marketing: Managing Risks
Best practices for companies to comply with the Federal Trade Commission’s (FTC’s) guidance on social media influencer ...
Phys.org8d
New research cracks the code on selling power of TikTok video ads
The study, "Engagement that Sells: Influencer Video Advertising on TikTok," reveals how artificial intelligence can identify which influencer ads will convert viewers into buyers, giving brands a ...