Infinite scroll has become a darling feature of websites, rolling out on new platforms every day, streamlining content consumption for readers who will never have to hit a “next page” button again.
"Infinite scrolling" is fashionable, but it is still one of the abominations of today's web. Indeed, it subverts the web's original intention, and destroys its basic design promise. The whole idea of ...
The European Commission (EC), the EU's policy enforcement body, has issued a provisional ruling that TikTok's addictive design violates the Digital Services Act (DSA). On February 6, 2026, local time, ...
The government is currently considering an Australian-style social media ban for under-16s in the UK, and has highlighted infinite scrolling as a feature which "drives addictive or compulsive use".
EU says TikTok must disable ‘addictive’ features like infinite scroll, fix its recommendation engine
The European Commission on Friday accused TikTok of purposefully designing its app to be “addictive,” calling out features such as infinite scroll, autoplay, and push notifications, as well as its ...
Nir Eyal writes about the intersection of psychology, technology, and business at NirAndFar.com. He is the author of the forthcoming book “Hooked: How to Drive Engagement by Creating User Habits”.
Results that may be inaccessible to you are currently showing.
Hide inaccessible results