Search Engine Land

What 13 months of data reveals about LLM traffic, growth, and conversions

LLMs and their influence on traffic to a brand’s website are a major topic in our client conversations. Everyone wants to know what’s happening, how they can do better, and what the best practices are ...
Search Engine Land

LLM optimization in 2026: Tracking, visibility, and what’s next for AI discovery

Marketing, technology, and business leaders today are asking an important question: how do you optimize for large language models (LLMs) like ChatGPT, Gemini, and Claude? LLM optimization is taking ...
Nature

‘Fighting fire with fire’ — using LLMs to combat LLM hallucinations

Text-generation systems powered by large language models (LLMs) have been enthusiastically embraced by busy executives and programmers alike, because they provide easy access to extensive knowledge ...