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Inbound Marketing for Small Business: A Step-by-Step GuideInbound marketing is a strategy that focuses on attracting customers to your business through content marketing, social media marketing, search engine optimization (SEO), and other tactics.
Steenburgh, Thomas J., Jill Avery, and Naseem Ashraf Dahod. "HubSpot: Inbound Marketing and Web 2.0." Harvard Business School Case 509-049, May 2009. (Revised January 2011.) ...
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Steenburgh, Thomas J., and Jill Avery. "HubSpot: Inbound Marketing and Web 2.0 (TN)." Harvard Business School Teaching Note 510-043, September 2009.
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