The Swedish retailer H&M said it was exploring the use of artificial intelligence in producing “digital twins” of models.

When it comes to fashion models, the body diversity revolution appears to be at an end. By Vanessa Friedman Earlier this month, I was standing backstage at the Schiaparelli show in Paris talking ...

A model gets make-up in the backstage of the Moscow Fashion Week in Moscow, Russia, Sunday, March 16, 2025. (AP Photo/Pavel Bednyakov) A model wears a creation by Russian brand Bitte_Ruhe during the ...

In this op-ed Teen Vogue's Style Director Alyssa Hardy explores why the use of AI fashion models is getting a mixed reaction in the industry. The response has been expectedly mixed. While some AI ...

Fashion giant H&M plans to create digital clones of its models this year, raising more questions for an industry grappling with both the potential of artificial intelligence (AI) and its impact on ...

VIM's annual spring fashion show was held on Thursday, March 27, at 7 p.m. The show featured designs from 20 different ...

The model showing it off might not be. Fashion giant H&M is embracing AI’s ability to create digital “clones” and putting them to use in a very open, frank ad new campaign that will feature ...

Fashion retailer H&M is to use artificial intelligence (AI) to create digital "twins" of 30 models. It says it will use the AI doppelgangers in some social media posts and marketing in the place ...

A model wears a creation by late Soviet and Russian designer Slava Zaitsev on a runway of the Moscow Fashion Week in Moscow, ...