Here’s the deal: Chasing quick wins is a fool’s errand. Sure, those quick wins and immediate sales might pad the quarterly reports, but they’re definitely not setting you up for sustained and ...

At the heart of every successful business lies a fundamental truth: it’s all about building relationships with customers. This principle transcends borders, though it’s particularly relevant when ...

Profitable business customers are essential for growth and success, but to attract and retain them, you must devise and implement a strategy that builds, fosters, nurtures and extends your ...

In today’s fast-paced business environment, the complexity and speed of operations make relationships more crucial than ever. Building strong connections fosters trust, facilitates collaboration and ...

A transactional behavior model might seem appealing and like a fast route for businesses, but it comes with risks. Relationships are important to customers, and they quickly notice when the company’s ...

Driving trust. Building customer relationships starts with establishing trust through personalized, consistent value at every touchpoint. Long-term loyalty. Authentic connections at every stage of the ...

Customer expectations are higher than ever before. Customers have more choices, are more connected, more social, more mobile and better educated about products and services than at any other time. A ...

Networking is essential for senior executives to build influential connections and unlock new opportunities. Craft a strategic networking plan that includes setting specific goals and offering value ...