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Digital sales and marketing channels continue to grow in importance in the 21st century commercial model. Most customer engagement happens in these channels. These channels are attractive because they ...

At the heart of every successful business lies a fundamental truth: it’s all about building relationships with customers. This principle transcends borders, though it’s particularly relevant when ...

A transactional behavior model might seem appealing and like a fast route for businesses, but it comes with risks. Relationships are important to customers, and they quickly notice when the company’s ...

To improve retention rates, it is important to go beyond initial standard customer service by proactively building strong relationships. Here are five tips to get started. Customer service is defined ...

Have you ever experienced a deep connection with someone that left you feeling understood, valued and appreciated? Building that same kind of connection with customers is not only possible but crucial ...

Numerous definitions of trust can be found in diverse disciplines, including sociology (e.g., Coleman, 1990), social psychology (Deutsch, 1958), political science (Miller, 1974), economics (Williamson ...

The Rev. Matt Parker remembers a kid named Zach. Parker is associate pastor at Fremont Alliance Church, where he works with community groups and more recently helped with the congregation’s Reach Week ...

Warren Buffett shared some refreshing advice for his younger fans at Berkshire Hathaway’s annual shareholder meeting in Omaha. The 94-year-old businessman emphasized the importance of long-term ...