Digital sales and marketing channels continue to grow in importance in the 21st century commercial model. Most customer engagement happens in these channels. These channels are attractive because they ...

At the heart of every successful business lies a fundamental truth: it’s all about building relationships with customers. This principle transcends borders, though it’s particularly relevant when ...

Running a business is never just about delivering a product people want. While fulfilling needs is important for a business to survive, building positive customer relationships is necessary for a ...

Dealers look at many metrics to gauge their business' performance. In the F&I department, the metric that gets the most attention is profit per vehicle retail. But it seems the focus is always on how ...

Customer retention today is considered a critical factor of success and is more important than mere transactions to building lasting relationships and loyalty. Acquiring a new customer can be ...

Despite the critical importance of emotional intelligence in effectively interacting with other people, its role has been overlooked in scholarly research on cross-border interorganizational ...