Lawmakers in the House and Senate introduced a bipartisan bill Wednesday that would create an advisory panel aimed at developing a national strategy for technologies such as virtual and augmented ...

From next-generation exhibitions to brand activations like Netflix House, immersive experiences are increasingly impressing audiences with incredible real-time visuals, LEDs that cover entire rooms, ...

Immersive visuals surround a scene from the film "The Matrix" during a press preview for "The Matrix in Shared Reality" on Wednesday, May 28, 2025, at Cosm Los Angeles in Inglewood, Calif. (AP ...

The immersive technology company Cosm has inked a multi-film pact with Warner Bros., as well as creative studio Little Cinema — and the seminal 1999 film is first up on its docket. By Aaron Couch Film ...

AR Homes launched its first AR Theatre in Port St. Lucie, offering buyers a 360-degree virtual model home experience with interactive floor plans and finishes. AI Summary Florida-based AR Franchising, ...

Immersive sims are a rare breed in the gaming landscape. They are games that whisper "what if?" instead of shouting, "do this." They also come with layered systems and focus on open-ended ...

“We have a problem that every arts organization wants to have: how do you get younger audiences to attend and opera, or a symphony?” said festival founder Michael Rossi. “We have that problem kind of ...