In 2021, ITV increased its number of secondary sponsorships deals, selling show segments to brands below a headline sponsor. This year, it is to “push the boundaries” of sponsorship regulation as it ...

ITV has partnered with consumer behaviour data company ViewersLogic to demonstrate the enhanced measurement capabilities that single-source data can bring to its sponsorship packages for advertisers ...

Zugo’s Deli Café has been revealed as the sponsor of ITV2’s s Telly Worth Talking About package, in a deal negotiated by ITV Commercial and MediaCom Beyond Advertising. Beginning 1 April, Zugo's Deli ...

Littlewoods has today been announced as the sponsor of ITV’s Let’s Do Lunch…with Gino & Mel, in a deal negotiated by ITV Commercial and Carat. Starting Monday 16 July, the sponsorship deal will cover ...

Uber Eats is to be the new sponsor of ITV2 hit show, "Love Island," The Drum reports. Details of the deal have not been announced, but the site believes the GBP2.25m paid by Superdrug for the past ...

ITV are currently searching for a new Emmerdale sponsor, according to Media Week. The Yorkshire soap's current sponsors Reckitt Benckiser are to end their four-year deal following a "shift of ...

ITV Commercial announced today that monster.co.uk, the UK site for Monster, the leading global online career and recruitment resource, is to sponsor the next series of American Idol ITV Commercial ...

The Co-operative Group has signed its biggest sponsorship deal to date by becoming the official broadcast sponsor of ITV national weather. The 12-month deal, announced today (13 December), will give ...