ITV has cut back Lorraine Kelly’s air time as the older, female audience may be less valuable to advertisers, The i Paper has learned. The broadcaster is seeking younger, “diverse” viewers as it ...
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ITV ‘bloodbath’: Daytime TV staff in shock at major cuts as Loose Women stars left 'terrified' by shake-up
ITV’s budget cuts to its flagship daytime shows, including Good Morning Britain, Lorraine, Loose Women, and This Morning, have been described as a "bloodbath" by sources within the broadcaster. The ...
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