After a year of using Adobe Firefly, IBM says the tech dramatically boosted the speed of creating new work, and had a big impact on its performance. By 2025, three out of four CMOs say their company ...

IBM on Tuesday told employees in a roughly seven-minute meeting that it's cutting jobs in its marketing and communications division. IBM Chief Communications Officer Jonathan Adashek led the meeting, ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jeremy Hlavacek, head of global automated ...

Advertising workflow software company Mediaocean and business design partner IBM iX launched a blockchain consortium for the digital media supply chain, the companies announced June 19. The consortium ...

IBM is reportedly cutting staff in its marketing and communications division after CEO Arvind Krishna hinted last year that AI could replace many non-customer-facing jobs. IBM is reportedly laying off ...

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International Business Machines Corporation IBM recently collaborated with WPP Plc WPP to introduce a new business-to-business (B2B) solution within the marketing industry. The collaboration aims to ...

“When viewed through the proper lens, [Chewy’s] privacy policy supports a finding that Chewy delivers advertisements based on the individual user’s interaction history.” – CAFC opinion The U.S. Court ...

IT resellers are key audience for IBM; they are an extension of the IBM sales force consulting, selling and distributing IBM hardware, software and services. IBM launched its smarter planet initiative ...

You may not be familiar with the name Lauren Flaherty, and if you met her in the street or the supermarket, you would probably not be overawed, dumbstruck, or feel you were in the presence of ...