You may have heard the phrase “what gets measured gets managed.” So when we want something done, we slap a metric on it and manage toward that metric. Seems reasonable enough, right? It’s not, though.

This option is useful for those who may travel to another country and need to measure something such as clothing in a department store. For more help getting the most out of your Apple devices, check ...

As AI systems become more embedded in core business functions, traditional metrics like precision and recall capture only part of the picture. Measuring ROI now requires a holistic lens—one that ...

It’s a familiar story: Picking up a new pandemic hobby, while finding pockets of time away from small children. For Neil Hoyne, Google chief measurement strategist, being stuck at home meant writing a ...

Measurement is one of those invisible systems that quietly shape our daily lives, in terms of how we cook, how we shop, how ...

A new metric, called Brand Authority, is now available in the Moz Pro SEO toolset and the Moz API, the company announced today. What is Brand Authority. Moz’s new Brand Authority metric can be found ...