Understanding the layers of a CDP can help you make more informed decisions and provide a better solution for your marketing teams and the end customer experience.

The analyst firm identifies data collection, customer profile unification, integrations and segmentation as among the key features of a CDP ...

The architect of the future will be defined by their ability to translate business goals into scalable, secure and ...

Twilio, the customer engagement platform that drives real-time, personalized experiences for today’ s leading brands, kicked off its user conference, SIGNAL, with a preview of its next ...

"Snowflake is the best AI data platform that there is. And this is widely recognized by many of our customers and new ...

Treasure Data provides the only enterprise customer data platform (CDP) that combines batch and real-time data to personalize journeys with Al.

Rocket CRM has unveiled a new phase of enhancements to its automation framework, reinforcing its commitment to advancing ...

See how incrementality testing highlights the lift upper-funnel campaigns create in LinkedIn ABM, beyond standard lead gen ...

With its $80 million funding round, Hightouch becomes a startup unicorn. It uses AI to transform marketing and sales, rivaling Salesforce and Twilio.

IndiGo has adopted Snowflake AI Data Cloud to create a unified enterprise data hub, enhancing customer experience through ...