The key is blending data and digital tools with a personal touch. The future of market segmentation is its ability to fuel personalization. By designing products, services and experiences tailored to ...

Occasion purchasing: It’s fairly easy to track spending habits on seasonal events, such as holidays (Christmas, Thanksgiving, ...

For decades, marketers have segmented their target customers to get a read on who will buy a product or service. But if your firm is still doing traditional segmentation using demographic details ...