In this era of eye-popping social media, colorful foods have been trending. We’ve celebrated matcha, dragonfruit, even butterfly pea tea—and now full attention is swinging toward ube. Cultivated and ...

We’ve seen this popular Filipino ingredient on menus all over the U.S., but what is ube exactly?

Ube is everywhere, but what exactly is this purple ingredient and how is it used beyond viral drinks? What does it really ...

With its eye-catching color and sweet-but-subtle flavor, ube has been on dessert menus everywhere over the past few years. A staple in Filipino cooking for generations, ube became Instagram-famous ...