Cultivating a fan community around your brand and products can create marketing and retention opportunities. Learn how to ...

Check out these branding tips for business owners to connect with Generation Z and millennial consumers.

Forbes contributors publish independent expert analyses and insights. Randy Bean is a noted Senior Advisor, Author, Speaker, Founder, & CEO. How does a venerable American brand known for creating the ...

Discover how to use AI and customer data ethically to strengthen trust, loyalty and long-term business growth. Learn practical ways to scale personalization and connection without sacrificing your ...

The art of crafting analytics dashboards goes far beyond displaying metrics on a screen. For marketing managers responsible for customer experience, these dashboards become the primary vehicle for ...

Founder-led marketing leverages personal branding to create a strong brand identity and build direct relationships with customers. This strategy emphasizes authenticity and personal engagement.

Nataliya Andreychuk is the CEO of Viseven. She is a leading digital transformation evangelist for the pharma and life sciences industries. Since our formative years as children, we have shaped our ...