Audience analysis is the assessment and identification of interests, attitudes, preferences, behaviors, demographics, needs, and other data points of a particular group. In a business setting, ...

Part I of this two-installment article on problem analysis, published in the May–June issue of HBR, invited readers to test their reasoning powers against the problems presented in a case ...

She co-founded and chaired Women in Technical Analysis. She has 15+ years of experience as a financial writer and technical analyst. Cryptocurrency is a newer and less regulated asset class than ...

Learn to analyze banks by focusing on their core operations, financial health, and risk management. Examine the makeup of banks' assets and distinguish between commercial and investment banks.

Knowing how to analyze a stock's dividend can reveal opportunities and keep you away from risky investments with limited upside. A dividend-stock analysis goes beyond the current yield and stock ...

Competitive intelligence (CI) — the act of gathering and analyzing information about your competitors’ reach, audience, and ...

You’ve probably seen people getting their color analysis done in South Korea on TikTok. The beauty trend — where a ...

Financial analysis is the key to determining the viability and potential profitability of any venture. When it comes to financial analysis, the most important things to assess are a company’s ...