Add Yahoo as a preferred source to see more of our stories on Google. Sofitel Brisbane, a hotel in Brisbane, Australia, is being accused of gender stereotyping after publishing a seemingly innocent ...

Cendyn, a global integrated hotel technology and services company, doubles down on high-intent travelers with the launch of ...

After running its Hotel Ads offering in beta last year, Bing Ads is going to be rolling them out in general release. Bing Ads’ initial partner is travel advertising platform Koddi, which also ...

The image of a woman's body, prostrated on the ground, her head crushed under a large suitcase, isn't exactly what one would expect to advertise a hotel chain. But actress and blogger Daisy noticed ...

Google announced this week that it is folding Hotel Ads buying into the Google Ads (formerly AdWords) platform with the introduction of a new campaign type. There is also a new Hotel Center for ...

Google announced for hotel ads they are now opening the commission (per stay) program for global participation for all Google Ads hotel advertisers. In addition, Google Hotel Ads can now be filtered ...

Google Ads will stop supporting Commissions (per Stay) and Commissions (per Conversions) bid strategies for Hotel Ads in October 2024. Google says this is because third-party cookies are being phased ...

Google is retiring its commission-based bidding for Hotel Ads in October 2024. The company is shifting to AI-powered bidding strategies instead, like tROAS and Performance Max. The changes come as the ...

Hotels.com debuted a global ad campaign, “Introductions,” that casts itself as a “matchmaker” for travelers and hotels, the company announced Tuesday. The ads, produced in partnership with New ...

Hotels.com has launched a new campaign with its first-ever mascot, a hotel desk bell-inspired character called Bellboy, and is celebrating with a members-only sale offering 25 percent off hotel stays ...

A union transparency nonprofit is launching an advertising campaign to oppose a Los Angeles hospitality union's push to force hotels to house homeless people. The Center for Union Facts (CUF) is ...

New tools from Google Hotel Ads, Cendyn, DerbySoft, Triptease, SiteMinder, and others are making it easier for smaller hotel companies to woo travelers from metasearch brands. The coronavirus pandemic ...