Gone is the deep Gucci red. Here is the dark Gucci green. The fashion house signaled its creative transition on the first day of Milan Fashion Week on Tuesday by sheathing the showroom in a plush ...

For its F/W 25 collection, Gucci models walked through a dark green–coated space with a massive interlocking G logo in the middle. The color alone—a departure from the black cherry that has defined ...

As Gucci unveils a (temporary) new version of its 87-year-old logo, we ask if we’re finally seeing the end of sans serif mania, and a new, weirder approach to branding from the fashion industry In his ...

For its F/W 25 collection, Gucci models walked through a dark green–coated space with a massive interlocking G logo in the middle. The color alone—a departure from the black cherry that has ...