As Gucci unveils a (temporary) new version of its 87-year-old logo, we ask if we’re finally seeing the end of sans serif mania, and a new, weirder approach to branding from the fashion industry In his ...

Red was the hallmark of the now-concluded Sabato De Sarno era, and the switch from red to green - both key to the Gucci stripe logo - drew a clear line under it. . The design team had a mere 2 1/2 ...