Google Ads is testing A/B experiments for Shopping Ads, letting advertisers compare product titles/images to see what ...

Google's stalwart search button has a new neighbor: AI Mode. The artificial intelligence feature is being tested directly beneath the Google search bar beside a "Google Search" button, replacing the ...

Google is testing using AI to generate full search result descriptions and/or AI-summaries of your search result snippet, within the Google Search results. There are two variations of this; (1) fully ...

Google seems to be testing a new version of the Google Search app that updates results in real-time. The method could bring Google Search closer to the Gemini Live AI chatbot. Google testing real-time ...

Incrementality testing in Google Ads is suddenly within reach for far more advertisers than before. Google has lowered the barriers to running these tests, making lift measurement possible even ...

Google is testing a new image AI model called "Nano Banana 2 Flash," and it's going to be as good as the Gemini 3 Pro Nano ...

Google is testing a new search results display for a small group of EU users when they search for products, restaurants, flights, and hotels. The test is part of Google’s efforts to comply with the EU ...

Google is conducting a “test” that will omit results from EU-based news publishers. The company says the time-limited trial will only affect a small portion of users in nine EU countries and will help ...

Google is quietly testing a new image-generation model called Nano Banana 2 Flash, representing a shift toward making ...