AI isn’t going away, but Mueller says strategy beats semantics. Focus on how users really find and engage with your site.

Google’s recent Search Off the Record podcast touched on the issue of SEO expertise and the disconnect between how SEOs think Google ranks websites how Googlers understand it. The disparity is so ...

We probably won’t see chunking go away as long as publishers can point to a positive effect. However, Google seems to feel ...

Google's Danny Sullivan and John Mueller spoke on the Search Off the Record podcast about whether hiring an AEO/GEO or buying ...

Google’s John Mueller answered a question about internal site navigation where an SEO was concerned about diluting the ability to rank for a keyword phrase by using the same anchor text in four ...

Insights into today’s SEO landscape, from the value of brand authority to the SERPs' evolution and why AI-powered search demands new skills. SEO is far from dead – it’s simply changed beyond ...

Nancy Marshall, The PR Maven® speaks about growing your audience and your personal brand for professional success and personal happiness. Given how many millions of people use Google Search, your ...

Google made a big splash in the search industry when it announced a May rollout of AI Overviews, an AI-generated summary system that enhances search results. Its ability to gather search results into ...

In a landscape where Google’s updates can rapidly shift search rankings, staying visible requires more than basic SEO tactics. Here are seven advanced strategies, from structuring content around topic ...

Google released its long-awaited August 2024 Core Update on Aug. 15. Once complete, this update will demote low-value SEO-focused content and promote high-quality websites. The goal, according to a ...

Google’s new chatbot-style AI Mode search experience, previously an experiment, is launching for US users. Publishers and marketers will have to adjust their search strategies once again. Google is ...