Is the open internet in trouble? Open programmatic ad spend has only grown 3% since 2021, according to equity research firm Wolfe Research. Walled gardens have grown 10% in the same time frame. This ...

The YouTube TrueView advertising platform now integrates programmatic ad buying within DoubleClick Bid Manager (DBM). Google announced the news Thursday at the Programmatic I/O conference in San ...

Google announced that DoubleClick Bid Manager, its DSP (demand-side platform), will now feature programmatic audio ads that can be placed on Spotify, SoundCloud, TuneIn, Pandora, and Google Play Music ...

This week I am virtually reporting on the goings-on at Mountain Village, California, where Google is hosting its Google ...

Spotify has expanded its programmatic ad partnerships with Google and Magnite aimed at providing access to the music app’s ad exchange. Advertisers can now access Spotify’s logged-in users via a ...

Programmatic advertising is the technology behind banner ads, sidebars, and pop-up videos you see on websites—the ones that seem to “follow you around” based on what you’ve been browsing. Unlike a ...

Most media buyers say they expect to increase their programmatic spend this year, according to recent research from Comscore. The report was based on data from a survey conducted in November 2025 ...

While an integral component of the AdTech industry, ad ops remains a rather confusing term. If you try to google it, you will find an entire set of definitions, some of which may be quite dissimilar.

Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, released the inaugural Global Mobile App Ad Spend Benchmarks Report for open programmatic ...