Google AdWords is the industry standard for PPC marketing. For the virtue of your ads showing up on Google's own products like YouTube and Gmail alone, it's an enormous trove of potential business.

People who’ve lived close to a century – or beyond – are often asked their secret to life, and a standard answer is “never stop moving.” In the marketing world, “never stop moving” means innovation, ...

Like it or not, the Google Analytics 4 migration deadline has come and gone. For someone who’s used Google Universal Analytics for the past 10 years, dealing with this change has been tough. The ...

PPC vibe coding, CPC inflation, critical PPC tactics, and more! These 10 PPC columns got the most pageviews on Search Engine Land in 2025.

Google confirmed it is testing a new PPC ad format. However, key details such as the official name, functionality, influence on auction dynamics, and effect on metrics are yet to be released. The lack ...

Digital channels are frequently talked about as a necessary component of modern HVAC marketing strategies, but most of the business impact is measured with KPIs like cost per lead and total lead ...

This week’s PPC Pulse covers Reddit Max Campaigns, Google Creator Partnership updates, and Microsoft’s new targeting ...

As the PPC landscape continues to evolve, having the ability to predict future campaign performance is invaluable. This article will cover some of my favorite PPC forecasting techniques using Google ...

PPC (pay-per-click) and SEO (search engine optimization) are some of the most popular marketing methods that make many businesses successful. These two methods use very different approaches but with ...