In this post, we will delve deep into what a conversion rate is, how it is calculated in Google Analytics and LookerStudio, ...

Micro conversions can be a useful metric if implemented the right way. Here’s how to use them strategically without inflating ...

Initially we were expecting 8 days of data, but Google gave us 2 more days of hourly data for the performance reports API.

Google Analytics 4 (GA4) has been more than a migration ... their customer journey and what action they take before moving to the next step. If your conversion rates are low, look to identify any ...

Google's new feature helps you decode data anomalies, enabling faster ad campaign adjustments and smarter budget decisions.