Initially we were expecting 8 days of data, but Google gave us 2 more days of hourly data for the performance reports API.

Google Analytics 4 (GA4) has been more than a migration; it is forever changing how both in-house and agency digital marketers use their analytics data to inform their campaigns and strategies.

Stay up to date with the latest news, tips, and insights about Google Analytics on Search Engine Land, including strategies to optimize your use of Google Analytics 4 (GA4), which replaced ...

Papa Johns announced Thursday a partnership with Google Cloud to use Google data analytics, machine learning and artificial ...

Support for Oracle Corp.’s base database service allows users to run Oracle databases in the Google cloud. Oracle Exadata ...

Google Analytics for Beginners and Advanced Google Analytics shows new users how to create an account, implement tracking code, and set up data filters. Students will learn how to navigate the Google ...

Google Analytics is an incredibly powerful tool for measuring digital performance. It can also be quite overwhelming, especially when trying to figuring out which of the many available insights you ...

Let’s be honest — if you’re not tracking which marketing channels drive results for your law firm, you’re essentially throwing darts in the dark.

Bentley Systems (BSY) announced new asset analytics capabilities that leverage Imagery Insights from Google (GOOGL) Maps Platform to rapidly ...

Earth Finance, a Seattle-area company that helps businesses reduce their climate impacts, acquired Climate Engine, which ...

After decades of relying on Google’s ten blue links to find everything ... 1 trillion visits to U.S. retail sites” through its analytics platform, and conducted a survey of “more than ...