Initially we were expecting 8 days of data, but Google gave us 2 more days of hourly data for the performance reports API.

Google Analytics 4 (GA4) has been more than a migration; it is forever changing how both in-house and agency digital marketers use their analytics data to inform their campaigns and strategies.

Stay up to date with the latest news, tips, and insights about Google Analytics on Search Engine Land, including strategies to optimize your use of Google Analytics 4 (GA4), which replaced ...

Support for Oracle Corp.’s base database service allows users to run Oracle databases in the Google cloud. Oracle Exadata ...

Papa Johns announced Thursday a partnership with Google Cloud to use Google data analytics, machine learning and artificial ...

Google Analytics is an incredibly powerful tool for measuring digital performance. It can also be quite overwhelming, especially when trying to figuring out which of the many available insights you ...

Bentley Systems (BSY) announced new asset analytics capabilities that leverage Imagery Insights from Google (GOOGL) Maps Platform to rapidly ...

Let’s be honest — if you’re not tracking which marketing channels drive results for your law firm, you’re essentially throwing darts in the dark.

New Adobe data reveals AI search referrals are on the rise. After decades of relying on Google’s ten blue links to find everything from travel tips to jeans, consumers are quickly adapting to a ...

Earth Finance, a Seattle-area company that helps businesses reduce their climate impacts, acquired Climate Engine, which ...