Google’s removal of unified pricing rules lets publishers set bidder-specific floors again, which could cause a pricing shift ...
Google has quietly reintroduced the ability for publishers to set higher ad pricing on its products for the first time in six ...
Just a couple of days into the Google ad tech antitrust trial, it seems clear that the heart of the US Department of Justice’s case is proving that Google Ad Manager is the key to the tech giant’s ...
DENVER—Imagine Communications has partnered with Google Ad Manager to empower broadcasters and TV operators with the ability to offer seamless cross-platform campaigns while ensuring consistent ad ...
Google Ad Manager and other ad services, including Campaign Manager 360 and Display & Video 360, are experiencing technical issues, causing disruptions for advertisers and publishers. What’s happening ...
Google is rolling out updates to Ad Manager that will give publishers greater control over how direct sales ads appear on their reserved ad inventory, based on partner feedback. The announcement. A ...
The Google ad tech antitrust trial in Virginia has been a font of revelations about how Google benefited from its end-to-end position in programmatic advertising – and how publishers were harmed.
Integral Ad Science (IAS), the media measurement and optimisation platform, has announced the launch of IAS Curation with Google Ad Manager. IAS will now offer programmatic buyers a deal-based ...
DOJ is asking a court to force Google to divest its Ad Manager. Google has proposed a solution to make its services more interoperable. The DOJ is asking the court to order a Google Ad Manager ...
Just three weeks after it began, the Google ad tech antitrust trial in Virginia is over. (Arielle Garcia, you can go home now! Thank you for your service.) The trial was expected to last between four ...
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