Pro golf is returning to Austin, Texas — and it’s bringing the YouTube generation along with it. On Monday morning, the PGA Tour announced its return to Austin for the Good Good Championship, a PGA ...

There is a certain irony in the news that Golf Channel is bringing back The Big Break with help from the YouTube content kings at Good Good. The irony in question? Primarily that at the time The Big ...

The golfing group Good Good Golf continues to explode in social popularity since its 2020 founding with more than 2 million ...

Golf is headed back to Austin, Texas, in 2026 at the Omni Barton Creek Fazio Canyons Course after a three-year hiatus, with the tournament added to the PGA Tour’s Fall schedule, November 9-15. “Of the ...

As Good Good Golf’s influence within the sport continues to grow, the entertainment brand is getting its own PGA Tour event. On Monday morning, the popular golf YouTube channel announced that it will ...

Forbes contributors publish independent expert analyses and insights. Jamie Gutfreund covers the creator economy for CMOs Golf is changing faster than the industry can keep up. Younger fans are ...

Garrett Clark is the face of Good Good Golf, one of the fastest-growing brands in the market. They'll be the title sponsor of a 2026 PGA Tour tournament. Mike Mulholland / Getty Images They may not be ...

PGA TOUR returns to Austin, Texas, with FedExCup Fall event, set for Nov. 9-15, 2026, at Omni Barton Creek Resort & Spa’s Fazio Canyons Course. PGA TOUR returns to Austin, Texas, with FedExCup Fall ...