Reaching a customer segment that wouldn’t typically seek your services requires careful positioning and outreach.

The best customer service brands 2025 include Apple, Sam's Club, and luxury hotel companies like Mandarin Oriental and ...

What Are Some Examples of Good Customer Service? Some of the ways to provide effective customer service include providing a friendly and warm experience, listening, and empathizing. It's also ...

About the interviewee Melissa Fellner is a global consumer marketing director, respiratory biologics, at AstraZeneca. She has more than 20 years of US and global experience in the areas of ...

“We are delivering a service that can make the difference of life or death. A good customer experience could be a determining factor in that outcome” “We are delivering a service that can ...

Technical documentation is the unsung hero of customer experience. It doesn’t have a flashy ad campaign or a social media manager. It just sits there quietly, making customers’ lives easier when done ...

“We were able to quantify the impact of a good customer experience on a retailer’s future financial results, and the impact is huge,” he said. “While most retail CEO’s will be evaluating ...

A good customer experience may be built on a bedrock of positive personal interactions, but AI has enormous potential to revolutionise what’s possible for contact centre solutions. No business ...

Coveo Commerce's Peter Curran talks to WWD about how gen AI could close the gap between online and in-person shopping ...

Welcome to the new normal: the antithesis of good business. The 2020-21 pandemic has changed how consumers buy, how they interact with your business, and how you interact with them. It hasn’t been the ...

Nearly two-thirds of consumers surveyed see AI’s potential to increase the quality and speed of customer service. Genesys has released its latest research report The State of Customer Experience – ...