TVNewsCheck on MSN19d
TVB: Linear TV Confirmed As Most Important Influence Of Consumer Purchase Funnel
The 2025 Purchase Funnel Study, conducted by GfK/NIQ and commissioned by TVB, analyzed the behavior of consumers exposed to advertising across six categories through any of 20+ media platforms.
Advanced Television20d
Study: Linear TV has biggest influence on purchase decisions
The 2025 Purchase Funnel Study, conducted by GfK/NIQ and commissioned by TVB, analysed the behaviour of consumers exposed to advertising across six categories through any of 20+ media platforms.