New research from Magid will offer a brand-centric approach to understanding consumer engagement across a range of media. Set ...

In today's gaming economy, building a great game is only half the battle. The other half is monetizing it in a way that scales globally, resonates locally, and gives developers full ownership of the ...

Chris Pfaff is a leading new media and technology producer and strategist. He was the first to use IRC for an interactive corporate webcast; he produced one of the first DVDs; he produced the first HD ...

Publisher monetization choices are among the most covered and critiqued aspects of our industry. I’m as guilty as anyone; it has been the through line of everything I’ve written about since 2023. If ...

Google’s MUM (multitask unified model) addresses complex search queries, and could become the future to monetize a combination of traditional search -- paid and organic -- with artificial intelligence ...

The connected TV industry has come a long way. Viewers are cutting cords, streaming hours of content across platforms, and expecting a smooth, uninterrupted experience while they do it. But despite ...

PayPal is a net-cash market leader priced like an ex-growth laggard. Branded margins are improving while Venmo, PayPal Ads and BNPL add fresh monetization layers. Free cash flow funds aggressive ...