From funnel to flywheel, a new CDJ is taking shape ... We found that a better understanding of your CDJ leads to more customer engagement opportunities and up to a 45% incremental lift in ROI/ROAS. In ...
Discover how full-funnel performance marketing enhances every stage, from awareness to conversion, with data-driven insights and optimized touchpoints.
Businesses invest billions in marketing automation, and many assume that Automated Lead Nurturing (ALN) is a proven driver of ...
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Why marketing engagement metrics actually do matterThis engagement-first approach builds trust, boosts customer loyalty post-purchase and avoids pushing new customers to the bottom of the funnel too soon, preserving their loyalty and brand advocacy.
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Tunnel vision of funnel vision?What employee engagement can learn (and take) from the customer funnel Should employee engagement be viewed through an HR ...
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