William Townsend, the creator of the original sales funnel model (circa 1924), describes it as "the forcing by compression [emphasis mine] of a broad and general concept of facts through a funnel ...

When it comes to marketing, however, most of these companies are running a dark-ages plan. Despite revolutionary products, it’s all performance... We’re long-term subscribers to WARC and it’s a tool ...

UDR, known for its early adoption of a centralized operational model in the multifamily sector, has chosen to implement ...