Fujifilm has just announced a brand new pancake lens to go with its shiny new Fujifilm X-E5. The Fujifilm XF 23mm f/2.8 R WR lens has a super slim profile that perfectly complements the company's new ...

Add Yahoo as a preferred source to see more of our stories on Google. Fujinon XF16-50mm f/2.8-4.8 R LM WR. Rumors have been swirling that Fujifilm will be replacing the trusty XF 18-55mm f/2.8-4 R LM ...

Fujifilm has gotten so trendy that deals are rare, but as a Fujifilm photographer, these are the deals that I'd seriously ...

Fujifilm’s range of mirrorless cameras has become increasingly popular with professional photographers, portrait photographers, and hobbyists alike. The bodies promise excellent image quality, solid ...

“Lenses are extremely delicate and have to be handled carefully, just like they are alive,” a Fuji factory worker says in this video from the company that will walk you through the entire process of ...

Fujifilm lenses often don’t get enough credit. The company’s excellent X-series mirrorless cameras soak up much of the spotlight with their rugged builds, compact designs, and unique X-trans sensors.

Fujifilm has unveiled a more advanced version of its flexible rotating-lens business projector. The ZUH12000 is the brightest member of the company's Z-series and becomes its second 4K model. But it's ...

The knurled manual focus ring occupies the bulk of the barrel. It's finished in metal—a departure from many lenses that feature rubberized focus rings. Manual focus with the XF 56mm isn't the most ...

Fujifilm may still be a relatively niche player in the mirrorless camera field, but that's not stopping the company from putting out some serious lenses to go along with its well-regarded X-series ...