The automaker will utilize Apple TV’s sequential ad capabilities to turn ad breaks into a narrative, “micro-docuseries” ...

Mercedes, IWC, Expensify and other brands paid millions to sponsor a fictional Formula 1 team in Apple’s new F1 movie, which blurs the line between cinema and commerce—and could shape the future of ...

For the first time, a major U.S. automaker is putting a team up against the European giants of Formula One. Can Cadillac be a contender?

The global audience that watched Super Bowl LX witnessed the unveiling of the newest livery on the Formula 1 World Championship grid for the Cadillac Formula 1 Team.