Patrick Nycz is President of NewPoint, a full-service food and beverage marketing agency, and author of Moving Your Brand Up the Food Chain. In the food business, where the only constant is how fast ...

For decades, marketers of consumer goods designed highly adorned packages, deploying bold colors, snazzy text, cartoons and illustrations to seize the attention of shoppers. Conventional wisdom held ...

Packaging often stands as the first physical point of contact between a brand and its audience. While often overlooked or treated as an afterthought, package design reflects a brand’s attention to ...

If you’ve ever gone into a semi-fugue state while devouring a bag of chips (just us?), you may have missed some key details about the package. No matter your chip flavor of choice, there are bound to ...

PKN presents The Packaging Innovation Edit, a curated selection of standout global packaging innovations. Produced in collaboration with ThePackHub, this series highlights innovations advancing ...

You can tell a lot from the design and color of food packaging. The color of a packet of M&Ms, for example, can tell you whether they're peanut, regular, crispy or caramel, while a yellow cap on a ...