Luxury fanwear brand Off Season debuts its Team USA collection ahead of the Winter Olympics, proving fans want elevated, fashion-forward sportswear they can live in.

Once dominated by major sportswear brands like adidas, Nike, and Under Armour, the conventional sports marketing landscape has undergone a significant transformation, dramatically reshaped by the ...

An athlete exits a black SUV near the arena. The look is all composure: tapered joggers, crisp sneakers, a muted jacket, ...

When you buy through links on our articles, Future and its syndication partners may earn a commission. Credit: Courtesy of Dior; Nike; Courtesy of Levi's; Perfect Moment; Comme Si; Gregory Fisher/Icon ...

For fashion and beauty, it’s been another summer of sports. Tennis remains a firm fashion favourite, attracting luxury brands like Khaite, which dressed Venus Williams for the US Open last week. Ahead ...

This article is part of our Vogue Business Membership package. To enjoy unlimited access to Member-only reporting and insights, our NFT Tracker, Beauty Trend Tracker and TikTok Trend Tracker, weekly ...

It’s impossible to watch a tennis match today without noticing the style on the court. Think Serena Williams’s all-black Nike catsuit—or, frankly, any look she’s ever worn—Naomi Osaka’s Brat-inspired ...

As the U.S. Open and New York Fashion Week collide, tennis proves it's more than just a sport — it’s a style movement No one epitomized the marriage of modern tennis and fashion quite like Serena ...

The fashion in women’s sports has been a total slam dunk lately. Just look at Caitlin Clark’s viral Fendi- and Prada-clad tunnel walks. Or, Breanna Stewart suiting up in androgynous coords to lead the ...

It used to be so easy. A generation ago, the biggest wardrobe decision a player had to make before heading to a game was the color of his suit or whether to wear a tie. Those who truly wanted to stand ...