These Levi's models were generated by AI. Would you be comfortable with this on a daily basis? (Levi's) There's a huge momentum towards investing in generative AI at the moment globally. In the ...

Fashion model Hannah James faced a dilemma as she weighed whether to digitally clone herself. On one hand, the 25-year-old worries digital replicas of models could render her job obsolete. On the ...

At Google I/O 2025, the tech company announced a ton of new AI features, and one of the most interesting is a virtual clothing try-on tool. Almost as soon as the feature was released, users started ...

Artificial intelligence is now reportedly affecting fashion models, for better or for worse, as some AI-generated fashion models are acting as stand-ins for real-life models in photoshoots. The first ...

Forbes contributors publish independent expert analyses and insights. Fashion modeling is experiencing significant technological disruption as AI platforms evolve from simple model generation into ...

Fashion is the art of the novel, the surprising, and the never-before-seen. And now the catwalk has a range of new stars who aren't flesh and blood but are a product of codes and algorithms. Who are ...

The Rise of AI in Fashion and Beauty Artificial intelligence (AI) is increasingly influencing our interactions with technology, particularly in the fashion and beauty sectors. Among the most ...

LOS ANGELES -- Fashion model Hannah James faced a dilemma as she weighed whether to digitally clone herself. On one hand, the 25-year-old worries digital replicas of models could render her job ...