In essence, factor analysis in marketing research is changing one marketing variable to see what affect, if any, the change has on the outcome. The change in sales also affects the bottom line of the ...

Survival analysis involves the consideration of the time between a fixed starting point (e.g. diagnosis of cancer) and a terminating event (e.g. death). The key feature that distinguishes such data ...

Let's use this classical statistics technique -- and some R, of course -- to get to some of the latent variables hiding in your data. Factor analysis is a classical statistics technique that examines ...

There has always been a bit of magic in the stock market, especially when it comes to oil companies. When the oil industry and the stock market get together, the affair is usually dynamic and not ...