Publicis Groupe’s $4.4 billion purchase of email marketing and data company Epsilon on Sunday comes down to three words: first-party data. “What is really important for our clients is to build their ...
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Epsilon Carbon
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When Publicis acquired Epsilon for $4.4 billion on Sunday, it put a big emphasis on the value the company brings to the group around first-party data. But while Epsilon has deep experience working ...
SAN FRANCISCO—Samba TV has announced today it is working with Epsilon, which is part of the Publicis Groupe, to integrate Samba TV’s OTT and linear television viewing data into Epsilon PeopleCloud.
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NEW YORK--(BUSINESS WIRE)--AudienceXpress, a Comcast Advertising company, today announced it has partnered with Epsilon, a global advertising and marketing technology company, to introduce a new ...
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