Email is as important as ever. While it’s not part of the latest generation of shiny digital marketing tools, it is still very much one of the most effective. Ahead of any social media handle, the ...

People usually go for the looks before venturing into the purpose. This may be accredited to the low human attention span (~8 seconds) and therefore, most brands adopt eye-catching designs. This way, ...

Currently, most marketers create a separate email for mobile users and deliver it based on subscriber preferences or provide a link in their email to open a mobile-friendly version in the device’s web ...