Highlights Include an Elmo that Really Hugs Kids Back, a New App-Based Learning System, and a Line of Car and Train Playsets Featuring Preschoolers' Favorite Characters Hasbro's BIG HUGS ELMO plush ...

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Enter Your Email to Unlock This Article Plus, get the best of BroadwayWorld delivered to your inbox, and unlimited access to our editorial content across the globe. It's show time as Hasbro Inc.'s ...

EAST LONGMEADOW – Elmo, meet G.I. Joe. Hasbro Inc., which has a sprawling board game and puzzle factory here, announced a monster deal on Monday with the producers of “Sesame Street” to develop, ...

Kicking off TODAY's Hassle-Free Holiday, a month-long series, Stephanie Oppenheim of ToyPortfolio.com joins Savannah Guthrie to review some of the top toys on retail shelves this holiday season, ...

Which Elmo toy is best? Elmo from “Sesame Street” has been well-known by kids in hundreds of countries for many years. Perhaps reaching peak popularity as a toy during the 1996 Christmas season, Elmo ...

Eleven years after he was first introduced, Tickle Me Elmo is back in time for the holidays. Softer and with more points of activation than ever before, this new Playskool Friends Sesame Street Tickle ...