The Elf on the Shelf — based here in Atlanta — and rooted in a family tradition back going back to the 1970s, has sold a whopping 7 million books (and elves) since its 2005 release. Some think the elf ...
It all started with a sly little elf keeping an eye on things. Once the family goes to bed, the elf flies back to the North Pole to make a daily report to Santa. “The Elf on the Shelf” — based here in ...
The "Elf on the Shelf" balloon floats in the Macy's Thanksgiving Day Parade on Nov. 27, 2014. Since it was first published in 2005, the "Elf on the Shelf" series has sold more than seven million ...
It all started with a sly little elf keeping an eye on things. Once the family goes to bed, the elf flies back to the North Pole to make a daily report to Santa. "The Elf on the Shelf" -- based in ...