In a market where costs per click (CPCs) are increasing up to 16% year-over-year, you need to focus on levers you can control to improve account efficiencies. Landing pages are a no-brainer strategy ...

Every competent SEO knows that “SEO is not an island.” We need to work with different stakeholders to align our marketing efforts. But one of the most underutilized relationships in marketing teams is ...

Dynamic landing pages specific to each site visitor should become the cornerstone of your paid search campaign. Rather than create multiple landing pages, design one and use dynamic insertions to ...

Ads get you traffic, but landing pages get you customers. Stand out from competitors by mastering the often-overlooked post-click experience. Ads get you traffic. Landing pages get you customers. The ...

Looking for some great PPC conversion rate optimization tips? Navah Hopkins, PPC expert and SEJ contributor, joins me on the SEJShow, where we explore the art and science of turning ad clicks into ...