The White House is discontinuing ads that link drug use to terrorism. A preliminary study found that their target market, children, were not influenced by the campaign. The controversial ads, first ...

FIRST ON FOX: Shortly after announcing a strategy to go after deceptive direct-to-consumer advertising by the pharmaceutical industry, Robert F. Kennedy Jr. and the Department of Health and Human ...

Prescription drug commercials are facing renewed scrutiny as the Trump administration and lawmakers from both parties seek ...

Big changes could be coming to pharmaceutical advertising on TV, potentially causing problems for the broadcasters and networks that get paid to host those commercials. TV watchers have become all too ...

With the arrival of new fall programming, television viewers will once again be bombarded with advertisements for prescription drugs. But a recent executive order signed by President Trump has taken ...

The US Food and Drug Administration (FDA) is taking a scientific approach to evaluating direct-to-consumer (DTC) drug advertising, focusing on how to measure consumer perceptions of the information ...

The U.S. spends more on prescription drugs per capita than any other wealthy country. Direct-to-consumer advertising for prescription drugs is legal in the U.S. but banned in Europe and Asia. There ...

Aging means “becoming a target” of the industry, one expert said. After decades of debate, politicians of all stripes are proposing bans. By Paula Span Tamar Abrams had a lousy couple of years in 2022 ...